The significance of role diversity of small business owners


A small business owner has multiple roles to play to flourish its business. There are different titles given to small business owners as they take care of everything. For example, a small business owner serves as CEO to HR to marketing head.

A small owner has to decide which title works best for them. Every entrepreneur has to make the right decisions for them. But before deciding a title for them, they have to consider many factors and then determine the right one.

The crucial role of small business owners

Among all the businesses, small businesses account for almost 99.4%. For any entrepreneur, it is not easy to set up their business. There are many hurdles and challenges that an entrepreneur has to go through to stabilize their business.

It is time-consuming and challenging as an owner as you have to manage your business with limited resources and finances. Generally, there are numerous roles and responsibilities for a small business owner, and every role has to be played in an efficient manner.

Many small business owners face financial constraints in the starting. They have an option to borrow on taking start up loans for bad credit. With these loans, they get support and motivation to move further in their business.

If there is no support, it may get difficult for the business owner to play diverse roles. Managing alone can have a great impact on the personal life of any entrepreneur. According to research, 8 out of 10 business owners have claimed that operating their business alone without any support has negatively impacted their family and social life.

Different roles for small business owners

  1. CEO- Chief Executive Officer

CEO is the planner behind any business, and in a small business CEO is the business owner and the principal strategist.

They have to invest a lot of time and money to research, plan and implement the right kind of business idea. Along with the initial decisions, they also have to manage day-to-day operations. As a CEO of a small business, the owner is liable to take the final decisions.

  1. Financial Accountant

Many of the businesses have their own finance department, but small businesses do not have the luxury to have a separate finance team. They have to be their own finance heads and manage their financial management.

They have to perform all the tasks from opening a bank account to paying off wages to invoicing suppliers and many other tasks. You have to manage your finances regardless of whether finances are your strong point.

If you need money to fulfil your expenses, you can borrow on taking same day loans on benefits and meet all your expenditures. As an accountant, you can create a plan for interest rate and repayments payments and make your business debt-free soon.

  1. Marketing and Sales Manager

A solid marketing strategy is very important for any business to grow in the long run and even in the initial stages. For this, you have to drive your business sales and marketing effectiveness. You also have to take care of your PR strategy, social media platforms, and sales drive.

  1. Customer Service Representative

If you interact with your customers directly, it can be beneficial for you. As a small business owner, you have to fulfil your duties towards your customers and fulfil the role of a customer service representative.

You have to become the nodal point for customer contact. Manage all the calls, messages, and emails effectively as it will help you increase your customer base, although it can be time-consuming.

You should maintain the quality of your services and products. This has to be one of the first and foremost tasks of any business owner, as customers are the backbone of any business. The role of customer care grows as the business grows.

The balancing act

There has to be an HR in the business too, who takes care of the legal issues and save the business from any problem. Owners have to maintain a balance between every role to make the business stable.

Although every department is essential in the business, small businesses have to manage without them in their initial stage.


Before designing your business proposal, you have to consider all the aspects, i.e. sector and size of the business. As small business owners, many of them play multiple roles at a time, depending on the need of the business.

With the increasing business, the responsibilities also increase for business owners. The most important thing is to have clarity on every role that you play as a business owner. Be clear with the job responsibilities of your roles so that in future, if you increase your business size, you have an idea for every separate department.

Also, if you clearly define every role and department, your employees will be clear with it and will function properly.

They will be clear in their approach and will know whom to report in different situations. Fewer business resources always do not relate to lesser profits.