While black hat SEO aims to do SEO unethically and access systems illegally, with malicious intention, and usually for personal gain, white hat SEO works with companies to help identify vulnerabilities and shortcomings in their websites and systems and make updates accordingly.
Here, we will try to understand both in detail:
Black Hat SEO
Black hat SEO is related to a set of practices used to increase the traffic and rankings of websites and web pages in search engines by violating the terms of services of search engines. The term “black hat” is taken from Western movies to differentiate between the “bad guys” and the “good guys” (“good guys” wore only white hats). These days, the term is usually used to describe virus developers, computer hackers, and those who are into malicious and unethical practices with computers, digital devices, and networks.
Some examples of Black Hat SEO are keyword stuffing, content copying, content automation, hidden texts or links, reporting a competitor, stealing content, deceiving search engines for rankings, secretly infecting computers and networks with viruses engaging in negative SEO etc.
White Hat SEO
White Hat SEO is usually done following the terms and conditions of a search engine. Therefore, to improve a website’s position and rankings on the search engine results page (SERP), the integrity of your website is well maintained and without violating the terms of service of search engines.
Some examples of White Hat SEO are – publishing quality content and services, improving website loading times, making websites mobile-friendly, responsive websites, using descriptive, keyword-rich meta tags, SEO friendly content, optimised images, develop easy-to-navigate websites, no misleading content or image, etc.
Differences between Black Hat SEO and White Hat SEO
Black Hat SEO
White Hat SEO
|Black Hat SEO focuses mainly on aggressive SEO strategies. That aim only to meet the requirement of the search engines and not human audiences. The purpose is to get a top position in SERP; it doesn’t matter even if one has to violate Search Engine rules for that.||White Hat SEO is about using authentic search engine optimisation (SEO) strategies that are mainly focused on the requirement of human audiences and not purely focussing on search engines. It follows search engines rules and policies strictly.|
|Used by those looking for quick SEO results and financial return on their website.||Improves search performance of websites on the search engine result page (SERP) and maintains the website’s integrity.|
|It stuffs and spams keywords into the on-page content of websites. It deceives the search engine crawlers, spiders and improves ranking.||Provides proper research and relevant keywords, page titles, and meta tags according to a web page’s need, industry, and relevance. There is no keyword stuffing to deceive the search engine.|
|It contains bad, deceptive and irrelevant backlinks.||Acquire quality backlinks because of quality content.|
|It forcefully exchanges links to get ranking.||It has natural links because of quality content.|
|Black Hat SEO is also known as unethical SEO done to deceive the search engine for better and faster ranking. In addition, it violates search engine rules and policies.||White Hat SEO is known as Ethical SEO. Every SEO activity is done ethically without violating search engine rules and policies.|
|The purpose of Black Hat SEO is to achieve short term goals, targets, returns and benefits.||White Hat SEO aims for long term goals, returns and benefits.