Anybody who knows anything about technology knows that Augmented Reality (AR) is the next best thing – and while it is anticipated to be the technology of the future, it cannot be denied that AR is currently occupying a huge part of our technological advancements. The Augmented Reality (AR) is an updated experience of the real world that is enhanced through technologically enhanced features that often target human sensory processes. The main aim of AR is to add enhancements to a world that already exists; this technology has proven to be beneficial most in the realm of video games.
However the use of AR extends far beyond just video games; it aids in increased customer engagement, makes brands more attractive, and helps in making digital marketing an experience that customers remember! Gone are the days of making simple ads, and print columns to get attention, since augmented reality has changed the traditional ways of carrying out marketing campaigns. Companies have been using AR in order to provide information about their business creatively to their targeted customers.
Traditional Marketing Techniques, Prior to AR
Even before the introduction of Augmented Reality, products and services were being sold, and companies were able to achieve their targets through traditional marketing techniques. Some of these techniques are still effective in this day and age and walk hand in hand with more technologically advanced techniques. Traditional marketing used mediums such as print media (newspapers, brochures, magazines, etc.), channels, telemarketing, and direct mail. While most of these techniques are still effective, a drastic shift in the market towards technology has made it imperative for companies to opt for technological mediums such as Augmented Reality to reach out to a wider audience.
Augmented Reality – an efficient shift
As established before, Augmented Reality soft wares go beyond just gaming and is an effective part of digital marketing in today’s era. Before we can discuss how to use AR in marketing plans to get better results, it is important to understand why AR has become such an efficient choice when designing digital marketing plans.
- AR boosts brand awareness:
Even though the AR is being adopted rapidly around the globe, it is still a new technology that can be used as a brand edge to make your brand more admirable for your customers. When you use AR to make websites, products, and logos more interactive, the customer base will spread the word around. This happens because they see something out of the ordinary and want others to know about it as well. By using AR in your marketing strategies you are creating a long chain of brand awareness through your customers.
- Customers leave with an enhanced experience:
AR enables customers to make more informed choices which in turn enhances their experience with your product. This makes your customers come back for more efficient ways of availing services and buying products.
- AR is the competitive edge you needed all along:
As mentioned before, AR is still a new concept and therefore this serves as the biggest advantage to any company that adopts AR techniques for their marketing. Using AR soft-wares can help create your Unique Selling Point; it can help you attract potential customers that may have been going to your competitors before.
3 Uses of Augmented Reality in Digital Marketing
We have established why augmented reality is beneficial for digital marketing, but how do you really put it to work and turn it into effective results? AR can be used in various ways to help enhance your company services, these include trial runs, creating branding inventory, and facilitating B2B exchanges between customers and providers. These three are the most effective ways to integrate AR to your digital marketing needs, let’s look at each of these separately;
- Customers can avail trial runs:
This can be extremely beneficial in cases of online shopping; since there has always been uncertainty about whether what you see online will be the same when you receive it. This could include shopping for clothes, furniture, or other things that you might be uncertain about. By introducing AR features into your website or mobile apps, your customers could get hold of a richer experience with your brand.
Not only does this feature help build trust between a business and its customers, but in addition it will also create a ripple where one satisfied customer would spread the word, giving you a bigger market share.
- Creating and maintaining branding materials:
Using AR features would give an instant update to all your branding material, such as brochures, flyers, billboards, and even business logo design. Each of the aforementioned branding material can be given a twist when applying AR techniques, for example, simply designed fliers or brochures could have scan codes that reveal information that may be necessary for customers once they scan it. Using these techniques are highly effective as these can give customers the chance to learn more about you on the go!
- Facilitating B2B exchanges:
The biggest conflict between a customer and his salesperson is that the customer is always suspicious of what they will be receiving. While old techniques included providing brochures and other hard copy material to convince buyers, with the introduction of AR the customers can now have a detailed look at the product that they want to buy. This lets customers browse through a company’s product line to make the best decision.
Companies that provide these features are also inviting their customers to give feedback and have a say in the design of the product altogether. The customer feels heard, has more trust in the product and the company, and therefore helps a company gain larger market shares.
Even though Augmented Reality software is considered to be a concept of the future, it is still widely used in business across the globe. Some companies might still be reluctant to opt for AR but there are a number of reasons why it is beneficial – these reasons include creating awareness for your brand, giving customers an enhanced experience, and gaining a competitive edge over others.