Some days ago, my sister was skimming through her ‘phone book’ to locate the number of a business. This shocked me!
Because, in an age, where a human does not even have to step out of his house to offer value to a business, humans relying on phonebooks to locate numbers appears absurd.
Luckily, Google My Business is one such tool that assists businesses to index their important information i.e. address, location on Google Maps, phone number, hours, etc, in a virtual setup.
According to recent research conducted by Pew Research Center, more than 91% of the surveyed adults tend to employ various search engines to use to locate information.
This depicts that due to the accessibility that technology has provided people with,
However, if you are not sure how and why Google My Business can be helpful to improve your marketing strategy, let’s show you the reasons.
Google’s The King!
In case you have been living under a rock for the past couple of years and weren’t already aware of this fact then let us inform you that Google is the most used search engine in the world.
Statistics show that more than 4 billion people around the world use Google and most users prefer Google over other search engines.
Do you know what the figure 4 billion Google users mean? It means that 52% of the world’s population is hooked on Google.
Due to what these statistics show us, we recommend that businesses use Google My Business to create a virtual existence of their brand, so their potential customers find it easier just to locate them.
For example, if you have a restaurant and more than 80% of your potential customers use Google to retrieve simple information then it would work well to boost your marketing strategy if you have indexed your information through Google My Business
Using Google My Business to Generate Reviews!
This effective tool can assist you in generating reviews.
A popular finding in the recent studies shows s that more than 68% of customers tend to form a certain opinion about a service or a product after reading reviews.
Since you can use Google My Business to ask people to review your business, it can help others who are ‘considering’ your business for purchase.
Imagine yourself wanting to visit a Chinese Restaurant three blocks away but you are unsure whether you should spend your Saturday night there with friends. This is when you decide to read reviews online because that is what 87% of consumers do before purchasing from local businesses.
When you read reviews online through the information that Google My Business has made available to you, you find it easier to decide. Let’s supposed, you read some great reviews, which made you go to the restaurant.
This is how the restaurant was able to build credibility through the reviews. So, if you are a business owner, enlisting your business through Google My Business can be a pretty great step for your marketing strategy.
Google My Business Makes It Easier for Customers to Directly Contact You!
If by any chance you are not a business owner, then put yourself in the shoes of a business owner.
Every business owner wants his customer to come to him. This means that the business owner wants his customer to be able to find his business, whether it is a virtual or a real setting.
One effective feature that Google My Business offers you is a message section, whether internet users can directly message you and ask questions.
Let’s suppose you go online and are unable to find answers to some of your questions from the review section or the business website, now you can directly message the business and get some clarifications for their queries.
This is how your marketing strategy becomes better with the help of Google My Business.
Share Images to Optimize Your Marketing Strategy with Google My Business!
While multiple features can assist you in optimizing your marketing strategy but sharing images of your products through the Google Post feature.
Through the Google Post feature, you can add the following to your Google My Business listing:
- Call-to-action buttons
The call-to-action buttons can help you add features i.e. Sign up, buy, reserve, and learn more.
Note: If your business is not verified, then you might not be able to use the Google Post feature. So, you better get your business verified.
Understand Customer Behaviors Through Insights!
Interestingly, Google My Business has got you covered from everywhere.
Through Insights, you can find answers to the following questions:
- Are the customers finding you through discovery searches or direct ones?
- Which specific information is being sought by visitors the most?
- How many website visits through Google My Business are being made?
- How many phone calls are being made, and at what specific times?
Finding answers to these questions can help you optimize your business well. This is how, in the end, Google My Business is the best friend your business needs.
Your marketing strategy can certainly improve if you know what your customers or general internet visitors are doing. Why? Because when you’ll see a certain feature is receiving more attention, you can optimize other features, in the same way, to gain equal attention on that as well.
You need to understand that the lifeblood of your business runs in your customers.
Since Google My Business can help you understand the direction of that blood, you need to have this as your partner.
Each feature offered by Google My Business can be used productively by business owners, which is why we recommend this.
To make your marketing strategy better according to the latest expectations of the digital world, Google My Business can act as your permanent partner.
You shouldn’t wait to make it a part of your marketing strategy if you are a business owner.